Instagram reached over 100 Million registered users this week, providing a huge amount of data about the mundane things that move us to capture, dress up in a filter, and share with the world. What's important to us? What moves us? Well, if hashtags are any indication, the sky is a big one, with more than 46 Million photos marked #sky. #Selfie is also, unsurprisingly, huge, garnering almost 11 Million hashtags, not counting the many variations of spelling, #selfiesaturdays, #selfiesundays etc. Those kind of make sense to me. The sky, what with its vastness and pretty clouds and sunsets, is awe inspiring. And selfies? Well, if social media has proved anything it's that we're all a tad (or a ton) narcissistic.
But people also love to share pictures of beverages, especially their morning beverages. Compared to the sky and our deep abiding love for ourselves, coffee is relatively mundane. And yet there are 5,999,867 Instagram photos tagged "coffee" and that's not counting the countless hashtags along the lines of #coffeeaddict #latteart #mybaristaisbetterthanyourbarista #coffeetalk #tallnofoamskinnydecaflatte. (While we're on the subject, apparently people don't understand the concept of hashtags). So basically what I'm getting at is we love to take pictures of coffee. Why? Why do we feel so nostalgic about our beverages?
I don't have an answer, but here's an ode to one of our favorite filter subjects.