Last I checked women don't need to be reminded to wash their private parts. And they certainly don't need to be pressured into doing so with the promise that a clean vagina will get more penis. I'm pretty sure that's not what motivates us to get into the shower. Nevertheless, that's the message behind Playtex's new campaign hawking the new and unnecessary Fresh and Sexy Wipes. This is what happens, we're assuming, when frat boys make up company's marketing teams. Where is Peggy Olsen when you need her?
The cold comfort is that the campaign seems to take an equal-opportunity approach to offensiveness. Here are a couple ads that (I think) target men.
I would perhaps find these ads less troubling if the majority of feminine hygiene products weren't completely unnecessary to begin with and if the industry didn't have a long history of preying on insecurities to make a buck. Don't let the countless commercials and ads fool you: Your vagina isn't a nasty, dirty part of your body in need of constant maintenance, douching, cleaning, swabbing, deodorizing, and sanitizing. Period.